The phone goes quiet, payroll doesn't
Your crews have space in the diary, but not enough booked work to fill it. Trucks, wages and insurance all get paid either way.
Built for heating and cooling contractors
HVAC SEO That Gets You Found on Google, Maps and AI
Search Everywhere Optimization for heating and cooling companies.
Show up when homeowners look for heating and cooling help on Google Search, Google Maps, ChatGPT and other AI tools. So the call comes to you, not the company down the road.
Where homeowners look for heating and cooling help
START WITH THE ONE THAT SOUNDS LIKE YOU
Which One Is Costing You Right Now?
Different problems need different fixes. Pick the one that's biting this month.
Every lead costs more than it's worth
You're paying $100 or more for a lead that gets sent to four other contractors. Half the time the homeowner has already booked someone by the time you ring.
The calls you get are the wrong calls
Tyre kickers, jobs you don't do, and addresses an hour outside your area. Your office spends the morning saying no.
People land on your site and leave
They find you, look, and go back to Google. If your site is slow, or they can't see what you fix and how to book, they call the next name down.
You can't tell what's actually working
The report says impressions and clicks. It doesn't say how many jobs came from Google, so you keep paying for all of it just in case.
WHAT CHANGES
From Invisible Across Town To Showing Up Everywhere
Each dot is a spot in your service area, and the colour is where you rank when a homeowner there searches. Most contractors are green near the office and red everywhere else. The job is turning the rest of the map green.
01
Your Google profile.
Categories, services, hours, photos and posts, set up the way Google reads them.
02
Your listings.
Your name, address and phone matching everywhere Google and the AI tools check.
03
Your reviews.
A system that asks after every job, so new ones keep coming in.
Free Visibility Report
Find out what to fix first
Send your website and main service area. I’ll review the public information a homeowner can see and email a short visibility report with the main findings and suggested priorities.
- Your search visibility. Where you appear across Google Search, Google Maps and AI search, and where nearby competitors are easier to find.
- How easy you are to contact. Whether your services, service area and contact options make it easy for a suitable customer to get in touch.
- Your next priorities. Which visible issues are worth addressing first, what needs more information, and where marketing may not be the cause.
Based on public information. What it costs you in lost jobs needs a conversation.
No account access or call booking needed to request it.
Your free visibility report
Delivered directly to your inbox
HVAC SEO
Your top three priorities
01
Search and AI visibility gaps
Where nearby homeowners can find you across Google, Maps and AI—and where competitors are easier to see.
02
Profile and listing consistency
The public business details that need correcting, completing or strengthening.
03
Contact and inquiry path
The clearest fixes for making the next step easier for suitable customers.
Clear findings. Suggested order. No call required.
Search Everywhere Optimization
Found Everywhere They Look. Easy to Book When They Do.
Homeowners check Google, Maps and AI tools before they call. I make sure you show up in each one, and that the call actually comes to you.
01
Google Search and Maps
Show up in the map pack and search results across your whole service area, not just near your office. I work on your Google Business Profile, listings, reviews and service area pages, and target the jobs you want.
Explore HVAC Local SEO02
AI Answers
Get named when homeowners ask ChatGPT, Gemini or Google's AI for a heating and cooling company. I make your services, areas and proof easy for AI tools to find and trust.
How ChatGPT picks HVAC companies03
Local Services Ads
Sit at the top of Google for ready-to-book jobs. I set up and run your ads around the jobs and areas you want, dispute bad leads where Google allows it, and cut wasted spend.
Explore HVAC Local Services Ads04
Website, Reviews and Call Tracking
A fast site that shows what you fix and makes booking easy. A simple way to get more 5-star reviews after every job. Call tracking so you can see which jobs came from where.
See where I show up
Founder of HVAC SEO
Jacob Milner
Work directly with Jacob
You Get Me For The Whole Thing
From the first visibility report to the ongoing work, you deal directly with me. I’m on the calls, I set the priorities, and I do the work. You are not handed to an account manager or passed to a junior after you sign.
01
One point of contact
You always know who is responsible and who to call.
02
Accounts you control
Your website, domain, business profile and ad accounts remain yours.
03
Work tied to the goal
We keep the work connected to the jobs and service areas you want.
Original research
I Run The Studies And Publish The Method
These are original HVAC search studies, not borrowed statistics. Each one explains what was tested, what the data showed and what it cannot prove.
AI recommendation study
I Asked 11 AIs To Name The Best AC Repair Company
One question, 11 AI platforms and 67 company names returned for Columbus, Ohio. The published breakdown shows where the answers agreed, where they did not and how the test was run.
11 AI platforms67 company names
Read the study and methodology 
Google AI Overview study
What 512 HVAC Keywords Show About AI Overviews
A July 2026 analysis of US HVAC searches using Semrush SERP feature data. The article includes the sample, exclusions, measured findings and full methodology.
512 US keywords4.9M monthly searches
Read the study and methodology Questions, answered plainly
Before You Take The Next Step
Straight answers about the visibility report, timing, access and what happens if the work is a fit.
01What do I get in the free visibility report?
A short email showing where you appear on Google, Maps and AI tools, what is holding you back, and what to fix first.
02Do I have to book a call to receive it?
No. I’ll send it by email. Book a call only if you want to discuss the findings.
03How long does HVAC SEO take?
It depends on your starting point and competition. I’ll separate quick fixes from longer-term work and give you a realistic timeline.
04How much does working with you cost?
Prices start from $1,500. Your proposal will clearly show the fee, what is included, and any separate advertising spend.
05Can you help if I already have an agency?
Yes. I can review what is working, find the gaps, and recommend whether anything needs to change.
06What if I get inquiries but too few become jobs?
I’ll look at where they drop out, including your website, response time, tracking and booking process—not just send you more traffic.
07Can you work with ServiceTitan or my existing systems?
Yes. I can build tracking and reporting around the systems and data you already use.
08What about ChatGPT and AI search?
I make your services, locations and proof easier for ChatGPT, Gemini and Google’s AI to find and trust.
Start with a clear picture
Find out where your next improvement could come from
Tell me which business and service area to review. I’ll look for visible issues affecting discovery and inquiries, then email what I find.
Prefer to talk first? Choose a 30-minute call with Jacob.
Guides and podcast
Keep Digging Into The Decision
READ THE GUIDE
Why am I not showing on Google Maps?
What to check when local customers cannot easily find your listing.
READ THE GUIDEWhat is each new customer costing me?
Separate lead cost from the cost of acquiring a completed job.
READ THE GUIDEShould I use Local Services Ads or SEO?
Understand the different roles before deciding where to invest.
The podcastHVAC Marketing Masterclass
Practical breakdowns of local visibility, advertising and HVAC marketing decisions.
Browse all episodes