Brand Guidelines

Visual Identity Kit for HVAC SEO

01. Logo & Identity

HVAC SEO
HVAC SEO

02. Color Palette

Primary Blue

hsl(215, 90%, 45%)

#0B63CC

Accent Orange

hsl(25, 95%, 50%)

#F95F06

Foreground

hsl(220, 40%, 15%)

#1E293B

Dark Slate

#0f172a

rgb(15, 23, 42)

Background

hsl(210, 20%, 98%)

#F8FAFC

03. Typography

Headings • Oswald

Heading 1

Oswald Bold (700) • 60px

Heading 2 Title

Oswald Bold (700) • 36px

Heading 3 Subtitle

Oswald Medium (500) • 24px

Body • Inter

This is standard body text. Use Inter for all long-form content, paragraphs, and UI elements. It provides excellent readability at small sizes.

Inter Regular (400) • 16px

This is smaller, secondary text often used for UI labels or metadata.

Inter Medium (500) • 14px

This is a text link style.

Inter Bold (700) • Primary Color

04. UI Elements