If you want to be the king of your city, you must master Local SEO for HVAC to ensure every homeowner sees your name first.
When a boiler breaks at 7 PM on a Tuesday in December, nobody, and I mean nobody, is searching for "Best HVAC company in the United Kingdom."
They are searching for "Boiler repair near me" or "Emergency heating engineer [City Name]." If you aren't in that top 3 map pack, you are invisible. You are losing thousands of pounds a week to the guy who is there. Let's fix that.
1. Claim Your Territory (Google Business Profile)
Your Google Business Profile (GBP) is not "nice to have." It is your digital storefront. If it looks like trash, people assume your work is trash.
You need to treat this profile like a polished diamond.
- Name: Use your real business name. Don't spam keywords like "Best Boiler Repair London" if that isn't your legal name (Google will ban you).
- Categories: Primary category should be "Heating Contractor" or "HVAC Contractor." Add "Air Conditioning Repair Service" as secondary if you do that too.
- Service Area: Define exactly where you work. Don't say "The UK." Be specific with city names and postcodes.
- Description: Write a compelling description that includes your main keywords naturally. Mention your experience, your guarantees, and your specialties.
Check the Google Business Profile guidelines to ensure you don't get suspended.
2. Reviews Are Your Currency
Social proof is the most powerful sales tool on the planet.
If you have 5 reviews and your competitor has 500, you lose. It's that simple. People trust the crowd. You need a system to get reviews consistently.
The Review Acquisition System:
- Ask Immediately: As soon as the job is done and the customer is happy, ask. "Hey, if you're happy with the heat, would you mind tapping this link?"
- Make It Easy: Send them a direct link via SMS. Don't make them search for you. Use a tool or just a simple text template.
- Reply to EVERYONE: Reply to the 5-star reviews to say thanks. Reply to the 1-star reviews to show you are professional. This shows prospects you care about service.
3. Citations: Be Everywhere
Google wants to verify you are real. It checks other websites to see if your name, address, and phone number (NAP) match. This is called a citation.
If your address is "123 Main St" on Google and "123 Main Street" on Yell, Google gets confused. Confusion kills rankings.
Get listed on reputable directories. Don't buy 1000 spammy directory links from Fiverr. Get the ones that matter in the UK:
- Yell.com
- Checkatrade
- Trustpilot
- Thomson Local
- Scoot
- MyBuilder
4. Location Pages: The Secret Weapon
You want to rank in Manchester, Stockport, and Bolton? You can't do that with just one home page.
You need a dedicated page for each city. But, and this is critical, do not just copy and paste the text. Google hates duplicate content.
Write unique content for each city. Mention local landmarks. "We've been repairing boilers near Old Trafford for 10 years." Mention local neighbourhoods. Embed a Google Map of that specific area. This proves to Google you are actually active in that community.
Local SEO Checklist
| Task | Frequency | Impact |
|---|---|---|
| Update GBP Photos | Weekly | High |
| Request Reviews | Daily | Critical |
| Post GBP Updates | Weekly | Medium |
| Audit Citations | Quarterly | Medium |
Frequently Asked Questions
Can I use a PO Box for my address?
How do I rank in multiple cities?
Does posting on GBP actually help?
Implement Local SEO for HVAC correctly, and you become the go-to authority in your area. You stop chasing leads, and leads start chasing you.
Own Your City.
Don't let the competition steal your neighbors. We help you dominate the local map pack. Get your free audit today.
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