Make smarter business decisions with our free calculators. See the true numbers behind your marketing, leads, and customers.
Enter your local search volume, grid coverage, and CTR to see exactly how many calls and how much revenue Map Pack rankings could generate every month.
Find out if your marketing spend is actually profitable
See the true lifetime value of each new customer
Each tool answers one specific question HVAC owners ask us on nearly every strategy call. Here is what each one does, who it is for, and how to read the results.
The question it answers: "How many calls is the Map Pack in my market actually worth?" Most contractors have no idea what the top 3 positions in Google Maps produce each month, so they cannot judge whether SEO is worth the investment. This calculator turns your local search volume into a concrete monthly call and revenue projection.
Who it is for: Owners deciding whether to invest in local SEO, and anyone comparing an SEO quote against what the rankings would return. You enter your market's monthly search volume, your current grid coverage, and an average job value. The tool models Map Pack impressions, clicks, calls, and projected annual revenue at different ranking levels.
How to read the results: The gap between your current projected calls and the full-coverage projection is the revenue you are leaving to competitors. If that gap is several times larger than the cost of fixing it, the math makes the decision for you. The rankings behind these numbers are exactly what our local SEO service and Google Business Profile optimization are built to improve.
Open the Map Pack CalculatorThe question it answers: "Is my marketing spend actually making money?" Plenty of HVAC businesses spend $1,000 to $5,000 a month across Google Ads, lead-gen platforms, and SEO without ever calculating what a lead costs them or what a customer is worth against that cost.
Who it is for: Owners already spending on marketing who want a clear profit-or-loss verdict. You enter your monthly spend, the leads it generates, your close rate, and your average job value. The tool returns your true cost per lead, cost per customer, ROI percentage, and what a 20% improvement in any input would be worth.
How to read the results: A negative or thin ROI usually traces to one of two causes: paying too much per lead, or closing too few of them. If the cost side is the problem, compare what you pay per click against what organic rankings deliver. Our PPC vs SEO comparison walks through that trade-off with real numbers, and the HVAC SEO services page shows what replacing paid leads with organic ones involves.
Open the ROI CalculatorThe question it answers: "What is a new customer really worth to my business?" The first job is only the start. A homeowner who calls you for a $300 repair may go on to buy a $12,000 system replacement, sign up for annual maintenance, and refer two neighbors. Price your marketing against the first job alone and every channel looks too expensive.
Who it is for: Owners setting a marketing budget or deciding how much they can afford to pay for a lead. You enter your average job value, how often customers come back, and how many referrals a happy customer sends. The tool returns customer lifetime value, the value of repeat business and referrals, and a suggested maximum cost per lead.
How to read the results: The suggested max cost per lead is your ceiling for any channel: ads, lead platforms, or SEO. Channels that deliver below that number scale profitably; channels above it drain cash no matter how busy they keep you. Once you know your number, the pricing page shows exactly what our plans cost against it, and our content marketing service covers how organic leads compound while paid leads stop the day you stop paying.
Open the Lead Value CalculatorUse all three together
Start with the Lead Value Calculator to find what a customer is worth. Run the ROI Calculator to see what your current marketing returns against that value. Then use the Map Pack Calculator to see what the organic rankings in your market would add. Together they give you the three numbers every marketing decision should rest on.
Stop guessing. See exactly what your marketing is worth and what each customer brings in.
Know exactly how much you can afford to pay for leads and still be profitable.
When you know your numbers, you can outspend competitors who are just guessing.
These tools show you the potential. We help you achieve it. Get a free audit and see exactly how to get more high-value leads for your business.
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