Most HVAC contractors don't know how they rank across their full service area, how many calls the Map Pack in their market gets each month, or what the top 3 competitors are doing that they're not. This HVAC SEO audit shows you all of it: rankings, citations, reviews, AI visibility, and a projected-calls model built for your market.
A visual rank grid showing exactly where you appear across your service area, point by point. Not one headline position: every position that matters to your calls.
Your citation profile checked against a verified HVAC directory list: what's missing, what's inconsistent, and which gaps are actively suppressing your Map Pack position.
How fast you're earning reviews compared to the three businesses outranking you right now. Review velocity is a direct Map Pack ranking signal.
Whether your business is being surfaced in AI search results (ChatGPT, Gemini, Perplexity) for HVAC queries in your area, and what's determining that visibility.
Using your local search volume, Map Pack click-through rates, and your current grid coverage, we'll project how many calls per month you should be getting vs. how many you're getting now.
What we need from you
Turnaround
Within 48 hours
Promise
No pitch, just data
Fill in the fields below. We'll build the audit and send it within 48 hours.
We'll build your Map Pack audit and send it within 48 hours. Check your inbox, including spam.
No pitch, just data
You'll receive the full audit report whether or not you become a client. We're confident in what the data shows and in what we can do with it. If you want to talk about next steps after reading it, that's your call.
48hrs
Audit delivery guarantee
5 outputs
Rank grid, citations, reviews, AI, projections
$0
No cost, no commitment required
We pull your rank grid, check your GBP, run your citation profile against our HVAC directory list, and compare your review velocity to your top 3 competitors.
Within 48 hours, you'll receive a plain-English report: rank grid screenshot, gap list, and a projected calls model for your market.
The audit is yours regardless. If you want to talk through the findings and what a campaign would look like, you can book a call at that point. No pressure either way.
Most HVAC contractors judge their online visibility the same way: they search their own company name, see themselves at the top, and assume things are fine. That test tells you nothing. Nobody who needs a new AC unit searches for your company name. They search "AC repair near me" or "furnace installation" plus their city, and Google shows them a different set of results in every neighborhood you serve.
That is the blind spot an HVAC SEO audit removes. Your Google Business Profile might rank third from your own office and fifteenth from the subdivision six miles away where your best installation jobs come from. Your website might load fine on your laptop and take eight seconds on the phone a homeowner is using during a breakdown. Your top competitor might be collecting reviews four times faster than you, which is why they keep taking the top Map Pack spot even though your work is better.
None of this shows up unless someone measures it. The audit measures all of it, point by point, across your actual service area. You get the numbers, the gaps, and the order in which fixing them would return the most calls. Whether you fix them yourself, hand them to your current marketing company, or ask us to do it, you make that decision knowing exactly where you stand.
The search data backs up the urgency: the contractors who appear in the top 3 Map Pack positions collect the large majority of calls in every market we have audited. If you are not in those positions where your customers are searching, those calls are going to someone else right now.
Every audit is built manually for your market. Here is the structure of the report you receive, with example findings from a real audit format.
HVAC SEO Audit: Example Contractor
Sample formatRank grid coverage
Example finding: top 3 in 4 of 25 grid points, invisible (outside top 20) in 11 of 25. Strong near the office, absent in the highest-income zip codes.
Citation profile
Example finding: 14 of 31 core HVAC directories missing, 3 listings carrying an old phone number that contradicts the website and GBP.
Review velocity vs top 3
Example finding: 2 new reviews in the last 90 days vs 11, 9, and 7 for the three competitors holding the Map Pack. The gap is widening every month.
AI visibility
Example finding: not cited by ChatGPT, Gemini, or Perplexity for any local HVAC query tested; two competitors appear in AI answers for "best AC repair" searches.
Projected calls model
Example finding: the market's search volume supports roughly 55 to 70 calls a month at full grid coverage; current coverage is producing an estimated 12 to 18. The report quantifies that gap for your market.
Each section of your report includes the raw data, a plain-English explanation of what it means, and the specific action that closes the gap. No jargon, no filler pages.
Every audit is built by the same specialist practice that runs our client campaigns. Nothing is outsourced and nothing is generated by an automated scanner that spits out the same 40-page PDF for every website it crawls. A person pulls your rank grid, checks your citations against our verified HVAC directory list, reads your competitors' review profiles, and builds the projected-calls model for your specific market.
We work exclusively with heating and cooling contractors in the US and UK. That focus is why the audit findings are specific: we know which citation sources actually move HVAC Map Pack rankings, what review velocity looks like in competitive HVAC markets, and how seasonal demand shifts what your grid coverage is worth. You can read more about who is behind the work and see the full range of HVAC SEO services the audit findings feed into.
See exactly what each plan includes before you request the audit.
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