Three plans, from $2,500/mo. Published scope, links at our cost, month to month after the initial 3 months. Your exact quote is set on your free audit, so you'll know what's being done and why before you spend a dollar.
Month to month after the first 3 months. No 12-month contracts.
Two variables set your plan: what your competition is doing, and what your current setup needs. The audit tells us both.
01
Every new client starts with a free Map Pack audit: your current rankings across the service area, GBP setup, citation health, and what your top 3 competitors are doing. No assumptions.
02
A sole trader in a mid-size market needs less volume than a multi-van operation covering a major metro. Your competitors set the bar. The audit tells us how high we need to jump.
03
Within the plan, the audit sets priorities: which fixes come first, which service areas to target, how many pages are needed, and what the 90-day rank grid will be measured against.
All plans include the same core disciplines. The difference is volume and depth, not quality of work. Prices shown are starting points, with your exact quote set on your free audit. All plans require a 3-month minimum, then rolling monthly with 30 days' notice.
Core
Sole traders and owner-operators, single primary market
Growth
Growing contractors, 2 to 5 techs, multiple service areas
Domination
Multi-branch operators and regional market leaders
All plans require a 3-month minimum, then rolling monthly with 30 days' notice. No setup fees.
Every month has a defined scope. No vague "ongoing optimization." Here is exactly what we do and when.
Sole traders and owner-operators in a single primary market.
| Month | Deliverables |
|---|---|
| Month 1 | Baseline rank grid captured across your service area. GBP full optimization: categories, services, photos, attributes, Q&A. Technical SEO audit with priority fix list. HVACBusiness and LocalBusiness schema installed. Citation health check and NAP correction started across your existing listings. |
| Month 2 | Citation building completed across 20+ directories (Yelp, Angi, BBB, NATE, and sector-specific). Up to 3 service/location pages built and published. Review generation system deployed: email and SMS templates, QR review card, step-by-step process documentation. On-page optimization across homepage and core service pages. |
| Month 3 | Up to 2 additional service/location pages. Content gap analysis completed. GBP post schedule active (2 posts per month). 60-day rank grid delivered. Call tracking integration verified. Projection review: actual vs. the forecast built at the start of the campaign. |
| Month 4+ | Monthly: GBP management and posts, review monitoring and response guidance, ranking report with next-30-day plan, GSC and GA4 review. Quarterly: citation audit, page content refresh, content opportunity review, competitor movement check. |
Growing contractors covering multiple cities or service areas.
| Month | Deliverables |
|---|---|
| Month 1 | Everything in Core Month 1, plus: full competitor backlink audit. Link building campaign setup: prospecting list, outreach templates, anchor map. Call tracking platform integrated with GA4. Up to 5 service/location pages built. |
| Month 2 | Everything in Core Month 2, plus: first link placements secured (minimum 2 quality referring domains). First 2 HVAC blog posts published targeting buyer-intent keywords. Up to 5 additional service/location pages. Competitor movement report. |
| Month 3 | Everything in Core Month 3, plus: 2 further blog posts. Link building continues (cumulative 4 to 6 new referring domains by end of month 3). Up to 5 additional pages. Backlink profile report. Call attribution report: organic vs. paid vs. direct. |
| Month 4+ | All Core ongoing deliverables, plus: 2 blog posts per month, 2+ new referring domains per month, up to 5 new pages per month, monthly call tracking report, monthly competitor movement update, quarterly link profile audit. |
Multi-branch operators and regional market leaders.
| Month | Deliverables |
|---|---|
| Month 1 | Everything in Growth Month 1, plus: multi-location GBP audit and optimization across all branches. Dedicated account manager assigned. Priority onboarding: all priority technical fixes delivered within month 1. Up to 8 service/location pages. Custom KPI dashboard built and shared. |
| Month 2 | Everything in Growth Month 2, plus: 4 blog posts published. Up to 8 additional pages. Aggressive link building (minimum 4 quality placements this month). Multi-branch citation builds. DataPins setup for geotagged photo signals. AI visibility check for brand mentions in AI search results. |
| Month 3 | Everything in Growth Month 3, plus: 4 further blog posts. 90-day rank grid across all service areas and all branches. Quarterly strategy call with account manager. Link velocity report: 8+ new referring domains in the first 90 days. |
| Month 4+ | All Growth ongoing deliverables, plus: 4 blog posts per month, 3+ new referring domains per month, unlimited pages with 5-business-day turnaround, monthly strategy call, dedicated Slack channel for direct communication, quarterly in-depth audit across all locations. |
Most SEO agencies charge a monthly management fee and then bill separately for every link placement. You get an invoice for $200 here and $350 there, with no clear picture of what you're actually getting or whether it's working.
We don't do that. On Growth and Domination plans, link building is included in your monthly fee. We cover the cost of outreach and placement. You won't receive a separate invoice for links.
What this means in practice: every link we build is built because it's good for your rankings, not because it generates an additional bill. Our interest is aligned with yours: build links that move the grid.
What We Don't Do
We don't manage Local Services Ads budgets. LSA is client-funded and client-controlled. We'll advise on category selection, budget setting, and lead dispute management as part of your campaign, but the spend runs directly through your Google account.
Why: LSA budgets change week to week based on call volume and local competition. You should always have direct control over that spend, not route it through an agency with a markup. Our job is to reduce your dependence on paid channels over time, not add another one.
We're building our first three US HVAC case studies. The first three US contractors to sign on get our founding-client rate and a binding 90-day rank grid commitment. The exact playbook we're running has grown service businesses across the US, Canada, and the UK. We want three contractors who want to be first in their market.
What We Guarantee
A rank grid delivered at day 90, showing every grid point across your service area compared to your day-1 baseline. You'll see exactly where you started and where you stand.
If Rankings Haven't Moved
We keep working at no extra charge until we can show measurable movement on the grid. No additional cost, no time limit on the extension.
What "Movement" Means
At least 25% of your target grid points showing improvement vs. the day-1 baseline. Grid points are measured positions across your defined local service area.
Conditions
Applies to founding clients on Core plan or above. Requires that requested access (GSC, GA4, GBP) is provided within the first week and the website remains live throughout the campaign.
First 3 US contractors only. Get your free audit to confirm eligibility.
Get the free audit. We'll review your current rankings, your top 3 competitors, and your service area, then tell you which plan makes sense and what to expect in the first 90 days.
Get Your Free Map Pack AuditNo sales pitch. No commitment. Report within 48 hours.