Free Calculator

HVAC Lead Value Calculator

A new customer isn't just one job. Calculate the true lifetime value when you factor in repeat business, service contracts, and referrals.

What Is This?

Why Calculate Customer Lifetime Value?

Most HVAC owners think of each job as a one-off transaction. They see a £2,000 boiler install as £2,000 in value. But that's massively underselling what a customer is actually worth.

When you factor in annual servicing, future repairs, system upgrades, and the referrals they send you, that £2,000 customer becomes a £10,000+ asset over time.

Understanding this changes how much you should invest to acquire each new customer. You can outspend competitors because you know the true maths.

This Calculator Will Show You:

  • Lifetime value of each customer
  • Value from repeat business and servicing
  • Value from referrals they send you
  • Annual value of 10 new customers

Calculate Lead Value

Enter Your Numbers

Your Business Numbers

First job revenue (install, major repair, etc.)

Annual servicing, check-ups, small repairs

How long customers stay with you on average

% of customers who refer someone new

Your Results

Enter your numbers and click "Calculate" to see your results

FAQ

Common Questions About Customer Value

Why does customer lifetime value matter for HVAC businesses?
When you know a customer is worth £8,000 over their lifetime (not just £2,000 on the first job), you can confidently spend more to acquire them. If it costs £200 to get a lead that becomes an £8,000 customer, that's an incredible deal. This gives you the confidence to outspend competitors on marketing.
How do I increase customer lifetime value?
Focus on: 1) Offering annual service contracts to increase retention, 2) Following up after jobs to stay top-of-mind, 3) Asking for referrals (most people don't ask!), 4) Email newsletters with maintenance tips, and 5) Providing exceptional service so they never consider switching. Even small improvements compound massively over time.
What's a typical referral rate for HVAC companies?
Most HVAC companies see 10-25% of customers making referrals organically. With a structured referral programme (offering incentives, asking at the right time), this can increase to 30-40%. The key is simply asking. Most happy customers are willing to refer but never think to do it unless prompted.
How long do HVAC customers typically stay?
For residential customers, 8-15 years is typical if you maintain the relationship. This often spans the life of the equipment you installed. Commercial customers with service contracts can last 10-20+ years. The key is regular contact. Customers only switch when they forget you exist or have a bad experience.
Should I factor referrals into lead acquisition costs?
Yes, this is exactly why lifetime value matters. If every 5 customers generate 1 referral, that effectively reduces your cost per customer by 20%. This "hidden value" means you can pay more per lead than competitors who only look at first-job revenue, giving you a significant advantage in competitive markets.

Ready To Get More Leads?

Now you know what each customer is worth. Let us help you get more of them. Get a free audit and see how many high-value leads you're currently missing.

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