Enter your local search data and see exactly how many calls and how much revenue Map Pack rankings could generate every month.
Adjust the sliders or type directly into the boxes.
Find this in Google Search Console or a keyword tool. "AC repair [city]" typically 100–2,000/month.
The % of grid points where you appear in the Map Pack (from a tool like Local Falcon or GeoGrid). Default 30%.
Average click-through rate for a Map Pack listing. BrightLocal data puts this at 28–38%. Default 33%.
% of visitors who call or submit a form after clicking your GBP listing. Typically 10–20% for HVAC. Default 15%.
Your average revenue per booked job (service call, installation, or maintenance). HVAC installs average $4,500–$8,000.
How we calculate this
We'll show you your actual grid coverage and what it would take to own the Map Pack in your city.
Each input has a direct impact on how many calls you get. Here's which lever moves the needle most.
This is fixed by the market, not you. It varies by keyword and city. "AC repair Phoenix" gets far more searches than "AC repair Flagstaff." Target the highest-volume terms in your service area.
This is the biggest lever we control. Moving from 30% to 70% grid coverage more than doubles your impressions. It's driven by GBP signals, reviews, citations, and proximity.
GBP listings with strong review counts, a complete profile, and good photos consistently outperform thin profiles in CTR. 33% is a reasonable baseline; well-optimized profiles can reach 40%+.
This depends on how good your GBP listing looks: photos, review quality, response rate, hours, and whether your profile has a clear "Call Now" button. Most contractors sit at 12–18%.
Methodology note: This calculator uses a simplified projection model: Map Pack impressions = monthly searches x grid coverage; GBP clicks = impressions x CTR; calls = clicks x action rate; revenue = annual calls x average job value. Actual results will vary based on competition, keyword mix, seasonality, and GBP listing quality. CTR and action rate defaults are based on published BrightLocal and Whitespark local search behaviour data.
We'll run a full Map Pack grid scan on your GBP listing, benchmark you against your top 3 competitors, and show you exactly what it would take to reach 70%+ coverage in your city.
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