Cookie Policy
Last updated: 15 September 2026
This Cookie Policy explains how HVAC SEO uses cookies and similar technologies on hvacseo.io, why we use them and how you can manage your preferences.
For information about how we use personal data collected through these technologies, see our Privacy Policy.
What Are Cookies?
Cookies are small text files stored on your device when you visit a website. They help websites function, remember preferences and understand how visitors use their pages.
Similar technologies, such as local storage, pixels, tags and software development kits, may perform related functions. Where relevant, references to cookies in this policy include these technologies.
Cookies may be first-party, set by hvacseo.io, or third-party, set by another service used on the site.
Types of Cookies We Use
Essential Cookies
These cookies and storage items support functions necessary to operate the website, remember your privacy choice, maintain security or provide a service you request, such as checkout.
Cookies that are strictly necessary for these purposes do not require consent. Blocking them through your browser may prevent some features from working.
Analytics Cookies
Analytics cookies help us understand how visitors use our website, including which pages they visit, how they arrived and how they navigate between pages. We use this information to improve our content, website performance and marketing measurement.
Depending on the service and its configuration, these cookies may process identifiers, approximate location, device information, referral and campaign data, and browsing activity. Analytics data is not necessarily anonymous.
Google Analytics, Google Tag Manager and Microsoft Clarity do not load and their analytics cookies are not set unless you select “Accept analytics”.
Functional Cookies
Functional cookies support optional features and personalisation, such as an embedded booking calendar or video. They may be set by us or by the third party providing the feature.
Where possible, optional third-party content is loaded only when you open, play or otherwise request it. Whether consent is required depends on the cookie's purpose and applicable law.
Marketing Cookies
Where used, marketing cookies help measure advertising performance and may support relevant advertising. They can allow advertising providers to recognise a browser across different websites.
We request consent before using cookies for advertising tracking or profiling where consent is required.
Cookies and Services in Use
The cookies present on a visit depend on the pages and features you use, the choices you make, and each provider's current configuration.
| Cookie or service | Category and purpose | Typical duration |
|---|---|---|
| Cookie preference | Essential local storage used to remember whether you accepted or rejected optional cookies. | Until the stated expiry, the preference version changes, or you clear site data. |
Google Analytics_ga, _ga_* |
Analytics identifiers used to distinguish visits and measure website and campaign usage. | Commonly up to 2 years, subject to our configuration and your choices. |
| Google Tag Manager | Loads and manages measurement tags. Tag Manager itself does not normally set cookies, but tags deployed through it may do so. | Depends on the tag that is loaded. |
| Microsoft Clarity | Analytics used to understand website usage and performance after you accept analytics. | Session-based or persistent, subject to Microsoft's configuration and your choices. |
| Stripe | Essential payment, security and fraud-prevention cookies when you begin or use checkout. | Session-based or persistent, as determined by Stripe. |
| Calendly | Functional, security and measurement cookies when the booking calendar is opened or used. | Session-based or persistent, as determined by Calendly. |
| YouTube | Functional and measurement cookies when an embedded video is loaded or played. | Session-based or persistent, as determined by Google/YouTube. |
Provider names, cookie names and lifetimes can change without notice when a provider updates its service. For current provider information, see:
- Google's cookie information for Google Analytics, Tag Manager and YouTube;
- Microsoft's cookie information for Clarity;
- Stripe's Cookie Policy; and
- Calendly's cookie information.
Consent and Cookie Preferences
Where consent is required, we ask for it before placing or accessing the relevant optional cookies. You can accept or reject optional cookies through our cookie controls and revisit your preferences to change your choice or withdraw consent.
On your first visit, the cookie banner lets you accept or reject analytics. We save that choice in your browser's local storage and respect it across pages. Use the “Cookie settings” button at the bottom of any page to review and change your choice later.
Simply continuing to browse the website does not constitute consent. Withdrawing consent does not affect the lawfulness of processing carried out before you withdrew it.
Rejecting optional cookies does not prevent essential storage or a third party from using cookies that are strictly necessary to provide a feature you later request, such as secure payment processing.
Other Ways to Manage Cookies
Browser Settings
Most browsers let you block cookies, delete stored cookies and adjust permissions for individual websites. Instructions are available in your browser's help or settings menu.
Blocking essential cookies may affect website functionality. Deleting cookies or local storage may also remove your saved preference, so you may be asked to choose again.
Google Analytics Opt-Out
Google provides a Google Analytics Opt-out Browser Add-on for supported browsers. This tool applies to Google Analytics and does not control all cookies or tracking technologies used by other services.
How Long Cookies Remain
Cookies may be:
- Session cookies: usually removed when your browsing session ends.
- Persistent cookies: stored until their expiry date or until you delete them.
The duration depends on the individual cookie and its configuration. Cookie expiry does not necessarily mean that information already collected using that cookie has been deleted. Our handling and retention of personal data is described in our Privacy Policy.
Updates to This Policy
We may update this policy to reflect changes to our website, services or use of cookies. The latest version will appear on this page with an updated revision date. Where a change requires new consent, we will request it.
Contact Us
For questions about this policy or our use of cookies, email info@hvacseo.io.