The phone goes quiet, payroll doesn't
Your crews have space in the diary, but not enough booked work to fill it. Trucks, wages and insurance all get paid either way.
HVAC SEO For Jobs You Own, Not Leads You Rent
Shared leads cost $100 a time and go to four other contractors. I get your business showing up across your whole service area on Google, so the call comes to you first.
Start with a free diagnosis of your local search presence. In writing, no call needed.
Illustrative service-area visibilityNot a client result
START WITH THE ONE THAT SOUNDS LIKE YOU
Which One Is Costing You Right Now?
Different problems need different fixes. Pick the one that's biting this month.
Every lead costs more than it's worth
You're paying $100 or more for a lead that gets sent to four other contractors. Half the time the homeowner has already booked someone by the time you ring.
The calls you get are the wrong calls
Tyre kickers, jobs you don't do, and addresses an hour outside your area. Your office spends the morning saying no.
People land on your site and leave
They find you, look, and go back to Google. If your site is slow, or they can't see what you fix and how to book, they call the next name down.
You can't tell what's actually working
The report says impressions and clicks. It doesn't say how many jobs came from Google, so you keep paying for all of it just in case.
WHAT CHANGES
From Invisible Across Town To Showing Up Everywhere
Each dot is a spot in your service area, and the colour is where you rank when a homeowner there searches. Most contractors are green near the office and red everywhere else. The job is turning the rest of the map green.
Compare an illustrative red local ranking grid with a green top-three ranking grid. Move the slider to reveal the improved grid.
Low visibilityTop-three visibility
01
Your Google profile.
Categories, services, hours, photos and posts, set up the way Google reads them.
02
Your listings.
Your name, address and phone matching everywhere Google and the AI tools check.
03
Your reviews.
A system that asks after every job, so new ones keep coming in.
Free Growth Diagnosis
Find out what to fix first
Send your website and main service area. I’ll review the public information a homeowner can see and email a short diagnosis with the main findings and suggested priorities.
- Your local visibility. Where you appear for relevant service searches around your main market, and where nearby competitors are easier to find.
- How easy you are to contact. Whether your services, service area and contact options make it easy for a suitable customer to get in touch.
- Your next priorities. Which visible issues are worth addressing first, what needs more information, and where marketing may not be the cause.
Based on public information. What it costs you in lost jobs needs a conversation.
No account access or call booking needed to request it.
Your free diagnosis
Delivered directly to your inbox
HVAC SEO
Your top three priorities
01
Local visibility gaps
Where nearby homeowners can find you—and where competitors are easier to see.
02
Profile and listing consistency
The public business details that need correcting, completing or strengthening.
03
Contact and inquiry path
The clearest fixes for making the next step easier for suitable customers.
Clear findings. Suggested order. No call required.
Services
Get Found, Earn The Click, Make It Easy To Book
The right service depends on where customers are dropping out: finding you, choosing you, or contacting you.
01
Local SEO and Google Business Profile
Show up in the Google map pack across more of your service area, not only near your office. Strengthen the profile, listings, reviews and service pages that support those rankings.
Explore HVAC Local SEO02
Local Services Ads
Put your business at the top of Google for ready-to-book local searches. I set up and manage the campaign around the jobs and areas you want, dispute bad leads where eligible, and keep wasted spend down.
Explore HVAC Local Services Ads03
Generative Engine Optimization
Build the signals that help ChatGPT, Google AI Overviews and other AI platforms understand and recommend your brand. Turn AI visibility into qualified inquiries by making your services, locations and evidence easy to verify.
Explore HVAC GEO
Founder of HVAC SEO
Jacob Milner
Work directly with Jacob
You Get Me For The Whole Thing
From the first diagnosis to the ongoing work, you deal directly with me. I’m on the calls, I set the priorities, and I do the work. You are not handed to an account manager or passed to a junior after you sign.
01
One point of contact
You always know who is responsible and who to call.
02
Accounts you control
Your website, domain, business profile and ad accounts remain yours.
03
Work tied to the goal
We keep the work connected to the jobs and service areas you want.
Original research
I Run The Studies And Publish The Method
These are original HVAC search studies, not borrowed statistics. Each one explains what was tested, what the data showed and what it cannot prove.
AI recommendation study
I Asked 11 AIs To Name The Best AC Repair Company
One question, 11 AI platforms and 67 company names returned for Columbus, Ohio. The published breakdown shows where the answers agreed, where they did not and how the test was run.
11 AI platforms67 company names
Read the study and methodology 
Google AI Overview study
What 512 HVAC Keywords Show About AI Overviews
A July 2026 analysis of US HVAC searches using Semrush SERP feature data. The article includes the sample, exclusions, measured findings and full methodology.
512 US keywords4.9M monthly searches
Read the study and methodology Questions, answered plainly
Before You Take The Next Step
Straight answers about the diagnosis, timing, access and what happens if the work is a fit.
01What do I get in the free diagnosis?
A short review of your public website and local search presence, with the main findings and suggested priorities. It identifies issues worth investigating; it does not claim to know your revenue, margins or private campaign results.
02Do I have to book a call to receive it?
No. The findings are sent by email. You can book a call if you want to discuss them.
03How long does HVAC SEO take?
SEO develops over time. The timeframe depends on your starting point, market and the work required. I’ll distinguish immediate fixes from longer-term work, without promising a ranking or a fixed number of calls.
04How much does working with you cost?
Paid work is quoted after we understand the problem and scope. The proposal explains the fee, what is included and any separate advertising spend. Requesting the diagnosis is free.
05Can you help if I already have an agency?
The diagnosis can help clarify an issue or a question about current results. Changing agency is not automatically the answer. Any proposed work should have a clear purpose and agreed access to the relevant accounts.
06What if I already get inquiries but too few become jobs?
We need to understand where those inquiries fall out of the process. Website clarity and inquiry paths may help, but response times, estimating, pricing and capacity also matter. I won’t assume more traffic is the right fix.
07Can you work with ServiceTitan or my existing systems?
We can discuss what you already use and what data is available. Tracking and reporting are scoped around those systems and the access they support. Any integration work is agreed before it is promised.
08What about ChatGPT and AI search?
Clear service information, accessible pages and credible evidence also support discovery through AI search. I can review relevant visibility, but neither a mention nor a recommendation can be guaranteed.
Start with a clear picture
Find out where your next improvement could come from
Tell me which business and service area to review. I’ll look for visible issues affecting discovery and inquiries, then email what I find.
Prefer to talk first? Choose a 30-minute call with Jacob.
Guides and podcast
Keep Digging Into The Decision
READ THE GUIDE
Why am I not showing on Google Maps?
What to check when local customers cannot easily find your listing.
READ THE GUIDEWhat is each new customer costing me?
Separate lead cost from the cost of acquiring a completed job.
READ THE GUIDEShould I use Local Services Ads or SEO?
Understand the different roles before deciding where to invest.
The podcastHVAC Marketing Masterclass
Practical breakdowns of local visibility, advertising and HVAC marketing decisions.
Browse all episodes