The phone goes quiet, payroll doesn't
Your crews have space in the diary, but not enough booked work to fill it. Trucks, wages and insurance all get paid either way.
Built for heating and cooling contractors
HVAC SEO That Gets You Found on Google, Maps and AI
Direct-delivery local SEO and AI search support for HVAC business owners, from Jacob himself.
I’ll review your public website and local search presence, then email you a one-page growth plan with three priority opportunities, why they matter, and practical first moves, plus a personal video from me explaining it. No call or account access required.
Where homeowners look for heating and cooling help
START WITH THE ONE THAT SOUNDS LIKE YOU
Which One Is Costing You Right Now?
Different problems need different fixes. Pick the one that is affecting your business now.
Every lead costs more than it's worth
You're paying $100 or more for a lead that gets sent to four other contractors. Half the time the homeowner has already booked someone by the time you ring.
The calls you get are the wrong calls
Tyre kickers, jobs you don't do, and addresses an hour outside your area. Your office spends the morning saying no.
People land on your site and leave
They find you, look, and go back to Google. If your site is slow, or they can't see what you fix and how to book, they call the next name down.
You can't tell what's actually working
Impressions and clicks show visibility, not which inquiries became booked work. Track visibility and saved inquiries where possible, while recognizing that full revenue attribution may not be available.
WHAT CHANGES
From Invisible Across Town To Showing Up Everywhere
Each dot is a spot in your service area, and the colour is where you rank when a homeowner there searches. Most contractors are green near the office and red everywhere else. The job is turning the rest of the map green.
01
Your Google profile.
Categories, services, hours, photos and posts, set up the way Google reads them.
02
Your listings.
Your name, address and phone matching everywhere Google and the AI tools check.
03
Your reviews.
A system that asks after every job, so new ones keep coming in.
Free Growth Plan
Find out what to fix first
Send your website and main service area. I’ll personally review the public information a homeowner can see, then email you a one-page growth plan with three priority opportunities, why each matters, actionable first moves, and technical fixes underneath, plus a personal video from me explaining it.
- Your local search visibility. How your public presence appears in Google Search and Maps, plus observations from selected AI search tools. Results vary by query and platform, and AI inclusion is never guaranteed.
- How easy you are to contact. Whether your services, service area and contact options make it easy for a suitable customer to get in touch.
- Your next priorities. Which visible issues are worth addressing first, what needs more information, and where marketing may not be the cause.
Based on public information. The plan is guidance, not a promise of rankings, leads or revenue.
Reviewed by Jacob. Sent by email. No call required.
Your one-page growth plan
Reviewed by Jacob, sent by email with a personal video
HVAC SEO · ILLUSTRATIVE FORMAT
Three growth opportunities
01
Priority opportunity
What is worth addressing first, why it matters, and practical moves to start.
02
Priority opportunity
A second opportunity, grounded in your public presence and service area.
03
Priority opportunity
A third opportunity with the rationale and actionable next steps.
Example layout only, not an actual client sample. Technical fixes are listed underneath the priority opportunities.
Search Everywhere Optimization
Found Everywhere They Look. Easy to Book When They Do.
I work on your local presence in Google Search and Maps, and assess how your business appears in AI search. Visibility varies by location, query and platform, so no specific ranking or AI inclusion can be promised.
01
Google Search and Maps
Improve the foundations of local visibility across your service area with work on your Google Business Profile, listings, reviews and service-area pages. Rankings vary by location and search, and are not guaranteed.
Explore HVAC Local SEO02
AI Answers
Make your services, locations and supporting information easier for AI tools such as ChatGPT, Gemini and Google’s AI features to interpret. Outputs vary, and inclusion or recommendations are not guaranteed.
How ChatGPT picks HVAC companies03
Local Services Ads
Local Services Ads management can be scoped separately for eligible businesses. Advertising spend is separate from management fees, and placement or lead volume is not guaranteed.
Explore HVAC Local Services Ads04
Website, Reviews and Call Tracking
Make service information and contact options clear, support a consistent review process, and measure visibility alongside saved inquiries where tracking is available. This does not guarantee full revenue attribution.
See where I show up
Founder of HVAC SEO
Jacob Milner
Work directly with Jacob
You Get Me For The Whole Thing
From your first growth plan to any ongoing work, you deal directly with me. I set the priorities and do the work. You are not handed to an account manager or passed to a junior after you sign.
01
One point of contact
You always know who is responsible and who to call.
02
Access agreed in writing
Any access, ownership and account arrangements are set out in the proposal before work begins.
03
Work tied to the goal
We keep the work connected to the jobs and service areas you want.
Original research
I Run The Studies And Publish The Method
These are original HVAC search studies, not client results or promises. Each one explains what was tested, what the data showed and what it cannot prove.
AI recommendation study
I Asked 11 AIs To Name The Best AC Repair Company
One question, 11 AI platforms and 67 company names returned for Columbus, Ohio. The published breakdown shows where the answers agreed, where they did not and how the test was run.
11 AI platforms67 company names
Read the study and methodology 
Google AI Overview study
What 512 HVAC Keywords Show About AI Overviews
A July 2026 analysis of US HVAC searches using Semrush SERP feature data. The article includes the sample, exclusions, measured findings and full methodology.
512 US keywords4.9M monthly searches
Read the study and methodology Questions, answered plainly
Before You Take The Next Step
Straight answers about the growth plan, timing, scope and what happens if the work is a fit.
01What do I get in the free growth plan?
Jacob reviews your public website and local search presence, then emails you a one-page plan with three priority growth opportunities, why each matters, actionable first moves, and technical fixes underneath, plus a personal video from Jacob explaining the plan. The preview on this page shows an illustrative format, not an actual client sample.
02Do I have to book a call to receive it?
No. The growth plan and personal video are sent by email. There is no call or account access required to request them.
03How long does HVAC SEO take?
Some technical or listing fixes may be made quickly. Search visibility and inquiry trends need review over time, and timing depends on your starting point, market and competition. No ranking, lead or revenue outcome is guaranteed.
04How much does working with you cost?
Scope and fees are agreed in a proposal before any paid work begins. Any advertising spend, including Local Services Ads budget, is separate and stated separately.
05Can you help if I already have an agency?
Yes. I can review your public presence and available information, identify potential gaps, and discuss options. Any access or account arrangements are agreed in the proposal before work begins.
06What if I get inquiries but too few become jobs?
I can review visible parts of the inquiry path, such as your website and contact options, and discuss response and booking information you choose to share. Measurement can cover visibility and saved inquiries where tracking is available, but it may not establish full revenue attribution.
07Can you work with ServiceTitan or my existing systems?
Potential tracking and reporting work depends on your systems and the information available. We would agree on any access and scope in the proposal before work begins.
08What about ChatGPT and AI search?
I assess how your services, locations and supporting information appear in selected AI search tools. Responses vary by platform, query and time, and no inclusion or recommendation is guaranteed.
Start with a clear picture
Find out where your next improvement could come from
Tell me which business and service area to review. I’ll email you a one-page growth plan with three priority opportunities, why each matters, actionable first moves, and technical fixes underneath, plus a personal video from me explaining it. No call or account access required.
Reviewed by Jacob. Sent by email. No call required.
Guides and podcast
Keep Digging Into The Decision
READ THE GUIDE
Why am I not showing on Google Maps?
What to check when local customers cannot easily find your listing.
READ THE GUIDEWhat is each new customer costing me?
Separate lead cost from the cost of acquiring a completed job.
READ THE GUIDEShould I use Local Services Ads or SEO?
Understand the different roles before deciding where to invest.
The podcastHVAC Marketing Masterclass
Practical breakdowns of local visibility, advertising and HVAC marketing decisions.
Browse all episodes